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Article
Publication date: 18 September 2019

Davide Menozzi and Corrado Finardi

A major earthquake and aftershocks have hit the North-East part of Italy in May 2012, and caused 26 deaths and diffuse economic damage in the localised agri-food system (LAFS) of…

Abstract

Purpose

A major earthquake and aftershocks have hit the North-East part of Italy in May 2012, and caused 26 deaths and diffuse economic damage in the localised agri-food system (LAFS) of Parmigiano-Reggiano protected designation of origin (PDO), including several dairy warehouses. In the broad mobilization to help the stricken people, the LAFS actors played a primary role, giving rise to the sales of “Parmigiano-Reggiano damaged by the earthquake” (PR-T). The purpose of this paper is to investigate the main determinants of PR-T purchasing using the theory of planned behaviour (TPB).

Design/methodology/approach

A survey on 200 consumers was performed. Data were collected with face-to-face interviews in stores and markets where the PR-T has been sold, and analyzed by structural equation modelling.

Findings

The TPB model predictors accounted for 52 per cent of the variance of intentions to purchase PR-T in the future and 21 per cent of the variance of behaviour. Perceived behavioural control is the main predictor of intention and behaviour, indicating that making easier the access to key resources and increasing people’s capability seems a major aspect to reach the intended goals. Trust in producers and retailers communication, positive image of the PDO label, sense of belonging to the region of origin and socio-demographics, i.e. age and educational levels, are correlated with intention and behaviour. The food scare flare up in the media was not a reason impeding purchasing PR-T.

Originality/value

These findings show the solidarity aspects underlying the collective purchases of PR-T in the aftermath of the 2012 earthquake waves, and the importance of increasing people’s capability and trust to reach the goal of facing dreadful food scares effectively.

Details

British Food Journal, vol. 121 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 16 November 2015

Giovanni Sogari, Chiara Corbo, Martina Macconi, Davide Menozzi and Cristina Mora

This paper aims to investigate, using an exploratory approach, how environmental values and beliefs about sustainable labelling shape consumer attitude towards sustainable wine…

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Abstract

Purpose

This paper aims to investigate, using an exploratory approach, how environmental values and beliefs about sustainable labelling shape consumer attitude towards sustainable wine.

Design/methodology/approach

Data were collected with an online survey from 495 Italian wine drinkers in 2013. The survey was advertised through websites, blogs, social networks and emails. Based on background research and literature review, ten hypotheses were tested. Then a structural equation model was constructed using latent variables to test the causal links specified in the model.

Findings

The results show that attitude towards sustainable-labelled wine is shaped by both environmental and quality beliefs about sustainable wine, while it is not affected by the economic dimension of sustainability. In addition, age appears to have a slight effect on attitude because young consumers seem to be more interested in sustainability aspects of food products than older people are.

Practical implications

The paper suggests that company communication strategies should focus on sustainable issues to meet the requirements of environmentally conscious consumers. At the same time, sustainable certification on wine labels may help wineries to become more competitive using verifiable sustainable claims to differentiate their products.

Originality/value

The work adds to the literature on wine marketing by evaluating which variables influence consumer attitude towards sustainable-labelled wine and, at the same time, to what extent sustainable aspects are important during wine purchase.

Details

International Journal of Wine Business Research, vol. 27 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 7 March 2016

Giovanni Sogari, Cristina Mora and Davide Menozzi

The purpose of this paper is twofold: first, to explore the concept of consumers’ perception of sustainable wine and second, to investigate different clusters based on three…

1980

Abstract

Purpose

The purpose of this paper is twofold: first, to explore the concept of consumers’ perception of sustainable wine and second, to investigate different clusters based on three factors identified (belief about environmental protection, beliefs about sustainable wine certification and attitude towards sustainable-labelled wine) and willingness to pay (WTP). Then, socio-demographic characteristics have been considered to assess whether group’s composition differ considerably.

Design/methodology/approach

After preliminary literature review and qualitative analysis through focus groups, data were collected with a web-based questionnaire from 495 Italian wine drinkers. Factor analysis and cluster analysis were carried out using SPSS (21.0) statistical software packages.

Findings

The cluster analysis based on the three factors identified confirms the presence of different segments of consumers. Four groups were identified and named: Well-disposed; Not interested; Skeptical; Adverse. Cluster analysis confirms that consumers with positive attitude towards sustainable wine and higher beliefs of environmental protection (Cluster 1 and 3) have higher WTP for sustainable wine.

Research limitations/implications

One important limitation in the authors study occurred, considering that consumer’s answers in a hypothetical environment might not actually reflect the purchase behaviour of consumers in a real situation.

Practical implications

These findings suggest that companies, which are implementing sustainability programmes, should understand what type of consumers value positively the presence of a sustainable claim on the label of a bottle.

Originality/value

The work adds to the literature on wine marketing by evaluating how belief about environmental protection and sustainable wine certification, and attitude towards sustainable wine segment consumers in different groups. Eliciting WTP via hypothetical situation give us a better understanding of these clusters.

Details

British Food Journal, vol. 118 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 November 2014

Davide Menozzi

Sustainability of the origin-based production and promotion system of a geographical indication (GI) depends on the remuneration from the market and the local resources…

Abstract

Purpose

Sustainability of the origin-based production and promotion system of a geographical indication (GI) depends on the remuneration from the market and the local resources reproduction. The purpose of this paper is to evaluate the sustainability and the development of olive growing and extra-virgin olive oil production in the Emilia Provinces (northern Italy) using the origin-based quality virtuous circle as a conceptual framework.

Design/methodology/approach

In total, 11 personal interviews and one focus group with six olive producers were conducted to assess the product potential and the willingness to set up rules for value creation and preservation of local resources. A survey of 100 extra-virgin olive oil consumers was performed to examine the product perception and consumers’ willingness to pay.

Findings

The origin-based quality virtuous circle was used as a conceptual framework to deal with the different aspects involved in the development and sustainability of the GI system. The results show that the value creation and preservation process of extra-virgin olive oil production in the Emilia Provinces has good potential, although many problems still exist, such as a lack of technical and agronomic expertise, and the lack of organisation among the producers. These weaknesses should be addressed to enhance the potential for sustainable development of the GI system.

Practical implications

The creation of a GI organisation, such as a Consortium, may play a central role in coordinating collective action, such as providing technical assistance, managing the internal rules and controls system along the supply chain, and the marketing and communication strategies.

Social implications

The future development of olive production, by reducing the risk of land abandonment, would contribute to landscape protection and improvement of the geological structure of the Emilia hilly areas, which are under serious threat of soil erosion and landslide events.

Originality/value

This study represents the first attempt to evaluate the economic and development potential of olive growing and extra-virgin olive oil production in non-specialised areas, using the origin-based quality virtuous circle as a conceptual framework.

Details

British Food Journal, vol. 116 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Abstract

Details

British Food Journal, vol. 121 no. 12
Type: Research Article
ISSN: 0007-070X

Open Access
Article
Publication date: 24 September 2019

Virginie Amilien, Barbara Tocco and Paal Strandbakken

The purpose of this paper is to discuss and evaluate the role of hybrid forums as tools to address specific controversies related to sustainable practices in localized agro-food…

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Abstract

Purpose

The purpose of this paper is to discuss and evaluate the role of hybrid forums as tools to address specific controversies related to sustainable practices in localized agro-food systems (LAFS).

Design/methodology/approach

In contrast with other conventional public engagement methods, such as citizen juries, consensus conferences, focus groups or deliberative processes, hybrid forums entail a more dynamic and democratic mechanism to reflect and act together, with the aim of constructing a common project around a defined challenge (Callon et al., 2001, 2009). They can offer an enriching and challenging methodological approach in the context of LAFS, especially in the discussion of controversial issues around food chain sustainability. The authors present here a new generation of hybrid forums: HF 2.0.

Findings

HF 2.0. represent both a methodological tool and a real experience of dialogic democracy, two interactive aspects which are closely interlinked and rest upon each other. The authors argue that the attractiveness of HF 2.0. is notable in at least two ways: first, they provide a solid democratic and reflective mechanism to stimulate effective dialogue and knowledge-exchange among different stakeholders; second, they contribute as an important methodological evidence-based tool, which can be used as a launching pad for shaping local action groups and community partnerships’ strategies aimed at fostering local development.

Originality/value

This paper attempts to provide a methodological discussion over the experimental use of HF 2.0. in the context of LAFS and assesses their effectiveness in the co-construction of knowledge. The authors explore their pragmatic validity in addressing controversies over local and sustainable seafood via empirical applications in Norway and the UK.

Details

British Food Journal, vol. 121 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 3 July 2023

Andrea Caccialanza, Daniele Cerrato and Davide Galli

This study comprehensively depicts the state of the art on sustainability research in the meat supply chain to advance the debate on challenges and issues associated with…

2908

Abstract

Purpose

This study comprehensively depicts the state of the art on sustainability research in the meat supply chain to advance the debate on challenges and issues associated with developing sustainable supply chain management practices.

Design/methodology/approach

The authors conducted a systematic literature review of 333 articles published in peer-reviewed journals and organized the extant literature into five areas of supply chain management practices: strategic orientation, continuity, collaboration, risk management, and proactivity.

Findings

Since 2016, the meat supply chain has received increasing scholarly attention. The literature shows the diffusion of highly heterogeneous sustainability practices related to multiple management areas and levels of analysis (institutional, industry, firm). The need for integrated, multilevel initiatives involving different stakeholders becomes increasingly crucial to the transition towards more sustainable meat supply chains.

Practical implications

This study highlights the importance of regulatory and stakeholder pressures in the sustainability transition. Beyond setting regulatory requirements, policymakers may facilitate the establishment of collaborations within the meat supply chain and foster the development of support services that help firms to integrate sustainability in their business models. The review also alerts entrepreneurs and managers to the benefits from cooperating with their supply chain partners to navigate the industry transition and thus more effectively respond to the demands of stakeholders and to the increasing customers’ awareness of sustainability issues.

Originality/value

This study is the first to systematize the corpus of knowledge on the sustainability of the meat supply chain by adopting a comprehensive approach to analyze relevant management and agriculture literature.

Details

British Food Journal, vol. 125 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 16 June 2023

Davide de Gennaro, Simona Mormile, Gabriella Piscopo and Paola Adinolfi

In light of the new way of interpreting work spearheaded by Generation Z, the objectives of this study are to investigate (1) whether young entrepreneurs identify their start-ups…

1204

Abstract

Purpose

In light of the new way of interpreting work spearheaded by Generation Z, the objectives of this study are to investigate (1) whether young entrepreneurs identify their start-ups with “zebras” – that is, as a concrete response to the evanescence and fantasy of “unicorns” based on the simultaneous pursuit of profit and social value, mutualism and resilience – and (2) whether they adopt a “teal” organizational configuration – that is, one characterized by evolutionary purpose, self-management and wholeness.

Design/methodology/approach

Through a qualitative approach with 41 interviews, this study focuses on start-uppers and companies that are particularly innovative and promising in the Italian context, as selected by Forbes magazine in its ranking of the brightest entrepreneurs, leaders and stars under 30.

Findings

The results suggest that young entrepreneurs recognize the importance of the common themes of the zebra movement and therefore identify their startups with zebras. More specifically, Generation Z entrepreneurs: (1) pursue a dual (economic and social) purpose, (2) are mutualistic and (3) build their organizations with resilience and capital efficiency. In addition, the interviews show that the organizational approach taken follows the paradigm of teal organizations, particularly in terms of evolutionary purpose, distributed leadership and decision-making power, and employee wholeness and empowerment.

Originality/value

This is the first study to analyze the evolutionary trends of animal entrepreneurial “species” led by Generation Z entrepreneurs and organized on the basis of the teal paradigm.

Details

Journal of Small Business and Enterprise Development, vol. 30 no. 6
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 1 January 1994

Miloš Somora, A.P. Hilley, H. Binner, Gábor Hársanyi, M.S. Vijayaraghavan, Tao Sung Oh, T. Laine‐ Ylijoki, P. Collander, Boguslaw Herod, Peter Barnwell and David Lowrie

‘Soldering and Cleaning in Electronics’ international conference, including an exposition, took place in Brno on 12–13 October 1993. The conference was organised by SMT‐Info…

422

Abstract

‘Soldering and Cleaning in Electronics’ international conference, including an exposition, took place in Brno on 12–13 October 1993. The conference was organised by SMT‐Info, together with the ISHM‐Czech and Slovak Chapter. The purpose of this common action was to bring together the professionals in surface mount technology and thick film technology. In the framework of the conference, in which 130 home and foreign delegates participated, the annual meeting of the ISHM‐Czech and Slovak Chapter took place.

Details

Microelectronics International, vol. 11 no. 1
Type: Research Article
ISSN: 1356-5362

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